THE CLIENT
BGCA- Baveja Gupta & Co. is a reputed firm of Chartered Accountants offering qualitative and expert professional services.
BGCA came to us under a different company name, approaching a major rebrand. They had big project requirements with lots of moving parts: amalgamate four websites into one, while simultaneously improving the flow of their complete product and portfolio information.
This website redesign was driven by the content strategy. We needed to plan logical homes for all that content, with natural paths to search and discover related content.
THE CLIENT
BGCA- Baveja Gupta & Co. is a reputed firm of Chartered Accountants offering qualitative and expert professional services.
BGCA came to us under a different company name, approaching a major rebrand. They had big project requirements with lots of moving parts: amalgamate four websites into one, while simultaneously improving the flow of their complete product and portfolio information.
This website redesign was driven by the content strategy. We needed to plan logical homes for all that content, with natural paths to search and discover related content.


THE PROJECT
Bringing it all together.
Our goal with the new web design was to thoughtfully apply their brand guidelines and strategy to the new information architecture we'd built for all that content. Their new aesthetic was modern and approachable, and we used that to create clean, spacious page designs. The new BGCA website is a much more engaging visitor experience, presenting accounting financial services and resources in a way that feels accessible to a much broader audience. Their content feels engaging, while supporting their ongoing efforts in SEO, content marketing, and driving conversions.
THE PROJECT
Bringing it all together.
Our goal with the new web design was to thoughtfully apply their brand guidelines and strategy to the new information architecture we'd built for all that content. Their new aesthetic was modern and approachable, and we used that to create clean, spacious page designs. The new BGCA website is a much more engaging visitor experience, presenting accounting financial services and resources in a way that feels accessible to a much broader audience. Their content feels engaging, while supporting their ongoing efforts in SEO, content marketing, and driving conversions.
THE RESULT
Since the launch, the new website’s promotion has significantly increased the traffic and frequency of new users to the site. This added up to more than 150,000 visits in the first three months from the launch and a high retention rate for users across India.
Returning Users
Increase in Traffic
THE RESULT
Since the launch, the new website’s promotion has significantly increased the traffic and frequency of new users to the site. This added up to more than 150,000 visits in the first three months from the launch and a high retention rate for users across India.
Returning Users
Increase in Traffic




