Our goal with the new web design was to thoughtfully apply their brand guidelines and strategy to the new information architecture we'd built for all that content. Their new aesthetic was modern and approachable, and we used that to create clean, spacious page designs. The new BGCA website is a much more engaging visitor experience, presenting accounting financial services and resources in a way that feels accessible to a much broader audience. Their content feels engaging, while supporting their ongoing efforts in SEO, content marketing, and driving conversions.