Rawtracks - Stratosphre

THE CLIENT

Rawtracks- A Post-COVID Music Festial

Stratosphre was tasked with conceptualising a brand new music festival for Rawtracks. The main goal was to create a strong visual brand identity and a responsive website creating an engaging, impactful and well-designed experience for the users. We also had to establish a strong, consistent visual identity that carried through different marketing and promotional materials.

THE CLIENT

Rawtracks- A Post-COVID Music Festial

THE PROJECT

Bringing it all together.

From the very beginning, we This website should not serve as advertisement to the masses, but provide information to those that have found their way there through the music scene. Once we had finalised the main visual elements, we were able to work quickly.

The background of the website has a grainy effect which reflects the raw, industrial, concrete venue. The texture also adds dimension and makes the visual elements stand out more. We kept the content clear and concise, so breaking the grid offers a stylish and edgy way to display the information, whilst fitting with the brand. The imagery is black and white to make the pops of colour (used for emphasis) to stand out more. This also adds an element of mystery and style, and is a parallel to the dark silhouettes you would see at the event.

When brought all together, Stratosphre created a brand and visual identity that is both distinctive and fitting for the festival.

THE PROJECT

Bringing it all together.

When brought all together, Stratosphre created a brand and visual identity that is both distinctive and fitting for the festival.

THE RESULT

Since the launch, the new website’s promotion has significantly increased the traffic and frequency of new users to the site. This added up to more than 150,000 visits in the first three months from the launch and a high retention rate for users across India.