Revology - Stratosphre

THE CLIENT

Revology- The new automobile statup on the block

Revology is a brand that started with a simple car concept, and has since expanded into a large components manufacturing company. Like many startups, the company began with an idea that eventually evolved into something different; this expansion affected the website structure, and the entire user-focus changed. Market demand took the company into another direction, so the focus of the website needed to shift as well.

THE CLIENT

Revology- The new automobile statup on the block

THE PROJECT

Revolving the design around customers to leverage the whole experience for success.

During the research phase, we studied the auto industry in the US and its competitors compared to the rest of the world. Simply put, it is essential to immerse in the brand’s global heritage and story, but we need to understand the cultural context for the related market. In the end, we’re designing for the people who have a particular background and culture.

Usability testing helped us to be more empathetic to the people we were designing for. We followed the design guideline and tested the website on some usability study participants. We discovered not all designs that worked in other countries, such as European countries, worked in the US. Some visual translations don’t communicate the cultural convention to meet the users’ needs. This insight gave us the design direction to tweak the design, even it meant to overlook the global design guideline, but still being mindful to ensure we preserved the brand’s global story. After all, people won’t just remember the brand, but the experience.

THE PROJECT

Revolving the design around customers to leverage the whole experience for success.

THE RESULT

Revology’s new website has already won Site Of The Day, Developer Award and Mobile Excellence on Awwwards only a few weeks after its launch. The new site also created a huge buzz within their own network. Customers and collaborators have been embracing the new platform and the data shows increased traffic and engagement, especially on mobile devices.