Veritas ATQ - Stratosphre

THE CLIENT

VATQ Sourcing helps American companies discover credible suppliers and international sourcing partnerships from India and Asia Pacific- take advantage of lower costs without loss in quality

For VATQ Sourcing, building a website that would be able to communicate their highly specialized capabilities in a user-friendly way was an important component of their larger digital strategy. Their goal was to turn more of their website visitors into customers by highlighting their expertise and gaining visitors’ trust.

This was easier said than done. Much of VATQ Sourcing's offering is extremely technical, so traditional case studies were not an option. Plus, there was the challenge of communicating different levels of information to potential customers who would be looking for more general information, versus specialists and other decision makers who would be looking for additional depth.

THE CLIENT

VATQ Sourcing helps American companies discover credible suppliers and international sourcing partnerships from India and Asia Pacific- take advantage of lower costs without loss in quality

THE PROJECT

A platform to build trust with Manufacturing Comapnies.

With the focus on trust, credibility, and professionalism, we chose a strong, clean colour palette that would inspire confidence without feeling overly stern. Lots of white space was paramount to making the large amount of information presented feel as accessible as possible. A professionally filmed video of the team at work served to welcome visitors into VATQ Sourcing's world.

We worked with the client to find the right balance of content to share, while also focusing on information architecture to ensure that a number of different users could successfully navigate the site, coming away with full confidence in the VATQ Sourcing team.

THE PROJECT

A platform to build trust with Manufacturing Comapnies.

THE RESULT

VATQ Sourcing saw an increase in web-based quote requests following the update of its online presence, and an increase in visits with a significant percentage increase in mobile traffic.

Low Bounce Rate

More Quote Requests

THE RESULT

Muraflex saw an increase in web-based quote requests following the update of its online presence, and an increase in visits with a significant percentage increase in mobile traffic.